If for nothing else, the electro rock outfit EMF would be notable for the fact that they managed to achieve a huge hit single on both sides of the Atlantic - ‘Unbelievable’ topped the charts in the United States, and came in at number three in the UK - but even more interesting is that, technically speaking, the Gloucestershire outfit can also lay claim to having the song that is responsible for the most profanity ever broadcast on radio. During the chorus on ‘Unbelievable’, a constant shout of “what the f*ck was that?” can be heard in the background, and due to the unclear nature of the words uttered, it was never edited out - despite the fact that the CD booklet confirmed that those were indeed the words involved.
Just the fact that a band so open about the drug culture that inspired them could be such a success was incredible in itself (EMF apparently stood for, Ecstasy, Motherf*cker, From Us to You), and after fizzling out in the mid-nineties, they’ve continued to sporadically reform since to play shows to their still-existing cult fanbase; they certainly characterise that Madchester-style sound that was the staple of clubs around the country in the early nineties, so it’s little wonder there’s a nostalgia market for them to exploit.
Weezer
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