Melanie Martinez und Haute & Freddy

K-12 proved a sensation upon its release, entering the Billboard 200 at #3 with further debuts at #1 on the Alternative album chart, and #1 on the Soundtrack album chart. Hailed by Forbes as “a perfect conceptual album in the streaming age,” K-12 also serves as a soundtrack companion to an eerily enchanting musical film written, directed, and starring Martinez. K-12 the film debuted as the 6th highest grossing film in the US on the day of its September 3, 2019 theatrical release, with one-night-only screenings in over 425 cinemas in 32 countries.

Martinez truly set forth on what has proven a remarkable creative journey with her 2015 debut album, CRY BABY. CRY BABY took on a stunning second life in 2020 when the longtime fan-favorite “Play Date“ exploded into a true alt-pop sensation with millions of user-generated videos across TikTok. Now boasting over 1 billion worldwide streams along with 2x RIAA Platinum certification, “Play Date” propelled CRY BABY back onto the upper half of the Billboard 200 more than five years after its initial release. Named to Forbes’ “30 Under 30 2021” thanks in part to the renewed success of “Play Date,” Martinez has brought her idiosyncratic vision to an array of diverse enterprises, including last year’s instantly sold-out collaboration with footwear brand Koi. In addition to her myriad musical and visual efforts, Martinez has also shown herself to be an unforgettable live performer via sold-out headline shows and festival performances around the planet.